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Marketing By Design: Environmental Standout Let's face it. The kitchen and bath industry has been especially hard hit during the economic downturn. The good news is that signs of economic recovery are visible on the horizon. New housing starts and existing home sales are beginning to trend upward, and retail sales rose 2.7 percent in August. While a recovery will take time, it appears our economy may be stabilizing. It's time for kitchen and bath marketers to stop thinking, "How do I help my business survive?" and to ask ourselves, "How do I position my company for growth?" Whether you hire a marketing specialist, employ a professional consultant or perform double duty as designer and marketer yourself, there are things you can and should be doing to position your company for the turn around. One of these is developing sound marketing communication strategies that will get you noticed. Over the coming months, Marketing By Design, a new column, will focus on ways to help kitchen and bath designers develop simple marketing strategies and programs, and provide tips for enhancing visibility. For example, we will take a look at digital and social media tools, talk about ways to maximize your association memberships and discuss how to successfully use trade shows, among other topics. To jumpstart this series, this article will take a look at how differentiating your message in the world of "green" design can help you win customers.
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To be Continue~
